Fishers of Men National Tournament Trial

Recreational Fishing / Tournaments

Website Type

Membership & eCommerce

The Challenge

FOMNTT organizes hundreds of fishing tournaments across dozens of divisions every year. Event directors struggled to order products like weigh-in forms, sponsor banners, registration cards, and merchandise. Orders required multiple emails, and it was often unclear who to contact. Complex pricing and shipping rules for division-specific versus national products added further complications. On top of that, FOMNTT wanted to sell merchandise directly to the public.

The Solution

Publications Plus built a flexible, multi-role eCommerce system that adapts based on the user:

Public View (B2C)

Visitors can browse and purchase merchandise easily.

Director View (B2B)

Division-specific products appear with adjusted pricing, shipping rules, and quantity limits.

Inventory Management

Shared inventory for all products ensures accurate stock tracking across public and director orders.

The Results

  • Directors can now place orders efficiently, without juggling emails or multiple contacts.

  • Inventory is centralized and managed automatically.

  • FOMNTT merchandise is available to the public, providing an additional revenue stream.

  • A previously complex ordering process is now smooth, flexible, and reliable.

Takeaway

Even a fairly simple website can solve a big operational problem when designed thoughtfully. FOMNTT now has a system that scales with their events and divisions, keeping both directors and supporters happy.