Privacy Policy

This Privacy Policy explains how Publications Plus, Inc. collects, uses, and protects your information, including information collected through our website and through PaperLink, our QR code and link tracking service.

1. Information We Collect

We collect information you provide such as name, email, billing details, shipping address, and order history. We also collect technical data such as IP address and browser information.

2. How We Use Information

We use your information to process orders, provide customer support, improve our services, and prevent fraud.

3. Third-Party Services

We use third-party providers such as Stripe for payment processing and may use analytics tools to improve performance. These services have their own privacy policies.

4. QR Code, Link & Conversion Tracking (PaperLink)

Many of our printed products and marketing pieces include QR codes or short links powered by PaperLink. When you scan one of these codes or follow one of these links, we record:

• The date and time of the scan or visit
• A partially anonymized IP address (the last part of the address is removed before it is stored)
• Your browser's user agent, and the device type and browser it indicates
• Approximate location (city and country) derived from your IP address
• The referring page, if your browser provides one
• Which version of a page you were shown, when we are testing more than one version

If you arrive at one of our pages from a PaperLink code and then submit a form, request a consultation, or place an order, we send PaperLink a record that the action took place (a "conversion"). This record identifies the action type and the page version shown. It does not include your name, email address, or the contents of your form.

We use this information to count scans and unique visitors, measure how well a campaign performs, compare page versions, and report results to the business that ran the campaign. When we run PaperLink campaigns on behalf of our customers, scan and conversion reports are shared with that customer.

5. Cookies

In addition to the cookies required for our website to function, PaperLink sets the following first-party cookies:

• ra_visitor_id: a random identifier used to count unique visitors. It contains no personal information and expires after 1 year.
• pl_ab_*: remembers which version of a page you were shown, so you see the same version on return visits. It expires after 90 days.

These cookies are used only for our own analytics. They are not used for advertising, and we do not use them to track you across other websites. You can block or delete cookies in your browser settings; links and QR codes will continue to work.

6. Sale and Sharing of Personal Information

We do not sell your personal information, and we do not share it with third parties for cross-context behavioral advertising.

7. Data Retention

We retain order and customer data as long as necessary for business and legal obligations. Scan and conversion data is retained for as long as it is needed for campaign reporting and analytics.

8. Your Rights

You may request access, correction, or deletion of your personal data by contacting us at support@pubplus.net.

Last updated: 10/12/2026