PaperLink is a lead capture and tracking system for printed marketing. It puts a trackable QR code or short link on your brochures, rack cards, signage, mailers, and event materials, then reports every scan to a live dashboard — so you can see which campaigns, locations, and pieces are actually generating interest. It is built and run by Publications Plus, a commercial printer in Montgomery, Alabama.

How does PaperLink work?

Three steps. We add a trackable QR code or short link to your printed piece at the design stage. Every person who scans it lands on a page you control, and the scan is recorded instantly. You watch engagement build on your dashboard and shift budget toward whatever is working. Because the code is added before printing, it is placed, sized, and spaced correctly for reliable scanning — which is the most common failure point when a code is added as an afterthought.

How much does PaperLink cost?

[CONFIRM BEFORE PUBLISHING — no pricing appears anywhere on this page. Buyers in this category compare pricing before anything else. Even a starting price or a named model (per campaign, per code, bundled with print) is a large improvement over silence.]

Do I have to print with Publications Plus to use PaperLink?

[CONFIRM BEFORE PUBLISHING — the first qualifying question a prospect asks. If PaperLink is bundled with printing, say so: that is the genuine advantage over standalone QR platforms. If it also works with materials printed elsewhere, say that, because it widens the market considerably.]

What happens to my QR codes if I stop paying or cancel?

[CONFIRM BEFORE PUBLISHING — answer this one carefully. It is the single biggest fear in the dynamic QR market: most platforms deactivate codes on cancellation, so printed materials already in circulation go dead. This page currently claims codes never expire. If they survive non-payment, say so prominently — it is a category-defining differentiator. If they do not, the current wording needs revising, because it is the exact promise buyers have been burned on.]

Can I change where a QR code points after it's printed?

Yes. The code stays the same while the destination is fully editable, so you can redirect a live campaign at any time. If you redesign your website, change domains, or want a printed piece to point somewhere new next season, you update the destination in your dashboard and every code already in circulation follows. This is the practical reason a trackable code beats a hardcoded URL on print — a hardcoded link is frozen the moment it goes to press.

Do PaperLink QR codes expire?

No. Codes are built to stay live rather than expiring after a trial window or a fixed term. Many free QR generators issue codes that quietly stop working after 30 to 90 days, which is a serious problem when the code is already printed on several thousand pieces sitting in a lobby. [CONFIRM against your actual terms, and see the cancellation question — 'never expires' and 'stays live if you stop paying' are different promises and buyers will read them as one.]

What data does PaperLink track?

[CONFIRM BEFORE PUBLISHING — specify what is captured per scan: count, timestamp, location granularity, device type, referring campaign, repeat versus unique. Also state how long scan history is retained. Retention caps are a standard comparison point in this category.]

How is PaperLink different from a free QR code generator?

A free generator gives you an image. PaperLink gives you a system. The code is added at the design stage by the people printing your piece, so placement, size, and quiet zone are right before it goes to press. Scans report to a dashboard that ties results back to specific campaigns and locations. Destinations stay editable for the life of the printed piece. And you have one vendor for both the printing and the tracking rather than coordinating a print shop and a software subscription that do not know about each other.

What kinds of printed materials work with PaperLink?

Anything with a printable surface large enough for a scannable code — brochures, rack cards, flyers, direct mail and EDDM pieces, yard signs and banners, business cards, table tents, event programs, packaging inserts, and vehicle graphics. Larger-format pieces like signage can carry a bigger code readable from further away, which matters for anything scanned from more than a few feet.

Can PaperLink capture leads, or only count scans?

Both. Scans are counted automatically, and campaign landing pages can capture contact details directly on the page — so a scan can become a named lead rather than an anonymous number. That is the difference between knowing 400 people scanned your mailer and knowing which 38 of them asked to be contacted.

Can the QR codes be branded to match my design?

Yes. Codes can be custom-branded rather than defaulting to a generic black-and-white square, so they fit the piece they are printed on instead of fighting it. [CONFIRM the specifics — color, logo embedding, shape or frame options — so this describes what you actually offer.]

Is scan and lead data private?

[CONFIRM BEFORE PUBLISHING — you are capturing contact information from members of the public, so this will be asked, particularly by clients in healthcare, finance, or education. State who owns the data, whether it is shared, how it can be exported or deleted, and how this relates to your existing privacy policy. Worth a look from whoever handles your legal review rather than drafting from scratch.]

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The Link Between Print and Customers

Lead capture system for physical marketing.

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Why Use PaperLink?

You printed it. Does anyone care?

You invest in brochures, rack cards, signage, mailers, and event materials — but once they’re distributed, visibility disappears.

• How many people scanned?
• Which campaign performed best?
• What location generated the most interest?
• Are customers actually engaging?

Without data, you’re guessing.

Use data to improve Response

Track response rates on your print campaigns. Use data to learn how your can improve your future campaigns and increase response rates.

Save money Focus

Know where to focus your marketing effors & save money along the way.

Links that don't break Durable

QR codes & links that never break. Changed your website or domain? No problem!

Know how many customers you're getting Conversion

Track how many scans/clicks turn into real customers.

Close the loop on print

PaperLink connects your physical marketing to a live dashboard, so you finally know what's working.

Trackable QR Codes & Links

Generate custom QR codes and short links for any printed piece, then watch scans roll in on your dashboard in real time.

Custom-branded QR codes
Real-time scan tracking
Change the destination anytime — the code stays the same
Codes that never expire

Campaign Landing Pages

Send every scan to a purpose-built landing page, then measure exactly how each campaign performs with clear visual charts.

Targeted pages per campaign
Capture leads right on the page
Performance charts at a glance
Compare campaigns side by side

Be in the know

Know if you're reaching your customers & if the are responding.

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How it works

From print to insight in three steps

Three simple steps that lead to the data you need to take action.

Print with a code

We add a trackable QR code or link to your flyer, sign, or mailer.

Customers scan

Every scan lands on a page you control and is recorded instantly.

You measure & act

Watch engagement on your dashboard and double down on what works.

Turn printed campaigns into measurable digital engagement

Ready to see what your print is really doing? Let's set up your first PaperLink campaign.
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